Nick Vanzetti, Managing Director – Electronic Sports League (ESL) Australia
Dave Harris, Managing Director – Guinevere Capital
Daniel Ringland, Head of E Sports – Riot Games
Paul Houlihan, Business Director -Double Jump Communications
1. Understanding the eSports landscape
2. How your brand can innovative through eSport
3. How to connect with engaged audiences through content and customer experiences at events
If you’re interested in understanding the potential of eSports in Australia, or looking to invest in the industry as a potential marketing channel this panel of experts will provide insights into this global phenomenon.
Esports is big business, and is at a tipping point. In five short years, competitive tournaments have graduated from trestle tables in community halls, to being played in world-class stadiums for big prize money and broadcast to tens of millions of cheering fans.
Major sporting franchises and administrators (such as Man City / the NBA) are buying up assets and creating leagues to capitalise on the growth, and reach into untapped markets. It presents brands with a window of opportunity to build long-term associations and assets at relatively low cost.
LA will win the 2024 or 2028 Olympic games, and have already committed to having esports included as a demonstration sport to connect millennials to the Olympics. Esports can be an extremely important ingredient to reach engaged audiences, and presents enormous opportunities for non endemic brands.