Unlocking Value Through Digital Transformation


    Larissa Paegle, Membership & Consumer Business Manager – Parramatta Eels National Rugby League Club

    Tim Thorne, Group GM Engagement & Pathway – Cronulla Sharks


    A guide on how to deliver an outstanding customer experience through digital transformation.

    In the last 4 years trillions of dollars have been invested in MarTech to help organisations meet the rapidly rising needs of data driven marketing and customer experience leadership.  
    Why?  Today, in the experience economy, more commercial value is created through building customer relationships than by having the biggest brand. 
    As organisations have chased growth through CX and technology investments, what made some brands achieve market leading growth, whilst others just fizzled? 
    After working on dozens of MarTech strategies across Australia over the last 4 years, Blirt have developed the Experience Index – a data driven diagnostic which helps brands define a roadmap for CX Leadership through the lens of the highest ROI value first. 
    Our proprietary tool, The Experience Index helps leaders assess 35 sales, marketing and technical capabilities across the organisation to create a bench mark assessment of CX Maturity, quarterly priorities and a roadmap to customer experience leadership.
    Stuart will lead & present CX 101 & how you can build a strategy quickly to engage consumers. Larissa Paegle, Membership & Consumer Business Manager – Parramatta Eels & Tim Thorne, Group General Manager Engagement & Pathway – Cronulla Sharks will then discuss how their clubs have practically implemented CX.
    1. The ideal roadmap of digital transformation to deliver the ultimate customer experience
    2. What brands are doing it right now and who do it well?