Unlocking Value Through Digital Transformation


    Chris Highett, General Manager Commercial – Aquis Gold Coast Titans


    A guide on how to unlock customer experience leadership through digital transformation

    In the last 4 years trillions of dollars have been invested in MarTech to help organisations meet the rapidly rising needs of data driven marketing and customer experience leadership.  
    Why?  Today, in the experience economy, more commercial value is created through building customer relationships than by having the biggest brand. 
    As organisations have chased growth through CX and technology investments, what made some brands achieve market leading growth, whilst others just fizzled? 
    After working on dozens of MarTech strategies across Australia over the last 4 years, Blirt have developed the Experience Index – a data driven diagnostic which helps brands define a roadmap for CX Leadership through the lens of the highest ROI value first. 
    Our proprietary tool, The Experience Index helps leaders assess 35 sales, marketing and technical capabilities across the organisation to create a bench mark assessment of CX Maturity, quarterly priorities and a roadmap to customer experience leadership.
    We’ll show you how, what and why you need to achieve CX Leadership.  To do this we will demonstrate the approach on the Titans Football Club and provide a case study how investments in CX can establish clarity in the commercials through placing the customer & fan at the heart of the organisation. 
    1. The ideal roadmap of digital transformation to achieve CX Leadership
    2. What other’s are doing right now which is working
    3. A case study: What does a diagnostic through the Experience Index look like at a national sporting club?