SHEILA RASU.

  • COMPANY: NBA ASIA
  • ROLE: VICE PRESIDENT, MARKETING & COMMUNICATIONS
  • SESSION TITLE:

    Bringing the Game Closer to our International Audience

  • DESCRIPTION:

    How the NBA grows and engages with its global fanbase

  • OVERVIEW:

    The NBA has amassed a worldwide following with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. The NBA has also created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Sheila will discuss how the NBA – a league whose games are predominantly played in North America – has managed to develop such a prominent global footprint.

  • KEY LEARNINGS:

    How to leverage owned assets and partnerships to grow your brand internationally