SAM BARKER.

  • COMPANY: SUPERCARS AUSTRALIA
  • ROLE: DIGITAL MANAGER
  • SESSION TITLE:

    How to Win the Multi-Screen Race

  • CO SPEAKER:

    Bernie Johnson, Director – Adrenalin

  • DESCRIPTION:

    How your business should be harnessing audience behaviour and how brands should be using multi-screen behaviour to their advantage

  • OVERVIEW:

    Trends in audience and user behaviour have changed dramatically in recent years. In this session digital media specialist Bernie Johnson, Director of Adrenalin (Clients: Supercars, The NBN, UNSW, UNICEF, NAB and more), co-presents with Sam Barker, Digital Manager of Supercars to take you through how Supercars not only overcame the challenge of a distracted audience but turned it into an advantage. Bernie and Sam will shed light on the challenges faced and overcome during the Supercars’ recent app launch.

  • KEY LEARNINGS:

    The latest trends in multi-screen user behaviour and how brands can turn these from a threat into an advantage