Robert Loewenthal.

  • COMPANY: WHOOSHKAA
  • ROLE: NON EXECUTIVE DIRECTOR
  • SESSION NAME:
    The Podcast Pool. Why sporting codes, brands and publishers are jumping in
  • DESCRIPTION:
    The emergence and growth of ‘On Demand Media’ and ‘Content Marketing’ enables Sporting Organisations and Brands to use podcasting as a way to capitalise on their audiences.
  • OVERVIEW:
    Podcast audiences have been building steadily since 2005. In recent years podcast consumption has exploded, especially in the sporting realm. Whooshkaa’s Rob Loewenthal will demonstrate how the combination of technology, content and commercialisation are fuelling the global rise of Audio On Demand.
  • KEY LEARNINGS:
    1. Why in 2017 you’re hearing the word “podcast” more than ever before.
    2. How sporting bodies, brands and publishers are maximising the opportunity.
    3. What tools are available in Australia to make it happen.