RENE VALENCIA.

  • COMPANY: UFC
  • ROLE: VP of International Partnerships
  • SESSION NAME:

    Creating characters, mega events and unique partnerships

  • DESCRIPTION:

    The UFC is the fastest growing sports organization in the world – what are they doing so right?

  • OVERVIEW:

    The UFC produce more than 40 live events annually and are the largest Pay-Per-View event provider in the world with broadcast in over 129 countries and territories, to nearly 800 million TV households worldwide, in 28 different languages. 

    Marketing Partnerships at the UFC continue to grow around the globe, with the appeal of its millennial audience delivering brands with a property like no other. 

    Rene will share how the UFC has become a global mega event, created some of the best sporting characters in the world and share some unique insights into one of the biggest sporting events of the year, as ‘ The Notorious Conor McGregor takes on  Floyd Money Mayweather’ on August 26 in Las Vegas. 

  • KEY LEARNINGS:

    1. How to make your sport unique 

    2. How UFC create great partnerships 

    3. What it takes to build a Conor McGregor