Johanna Greenway.

  • COMPANY: The Boss Agency
  • ROLE: Managing Director
  • SESSION NAME:

    The Art of Creating a Major Entertainment Event

  • CO SPEAKERS:

    Matthew Lazarus-Hall, Managing Director & Founder – Uncommon Cord

  • OVERVIEW:

    Events – we all go to them, and many of us have a decent understanding of how they operate, but can you look at an event and understand the driving forces behind what makes an event successful? This session goes into detail about all the critical factors that surround a successful event, and how vital these are across every stage of planning and delivery. The session will also give insight into artists’ needs, understanding your core audience and how to push the boundaries to grow your market.

  • KEY LEARNINGS:

    1. Understanding music artists’ motivation

    2. Why experience at events is so important.

    3. Understanding your audience