DAVID SMITH.

  • COMPANY: BLOOD UTD
  • ROLE: FOUNDER
  • SESSION NAME:

    IN THE SHADOW OF GIANTS: How to stand out in the Australian sport market. 

  • OVERVIEW

    Unless you’re the AFL or the cricket, you’re a number 2 sport in Australia. David Smith, the ex-creative director on Nike EMEA and founder of Blood UTD, lead agency on the Super Netball, offers some thoughts on how to stand out in the Australian sport market.

  • KEY LEARNINGS:

    1. Gain insight into how to create the right format that will attract fans, sponsors and broadcasters.

    2. Gain insight into the creation of compelling and effective sport advertising