David Smith makes sport ads. He didn’t mean to only make sport ads, but the more he made them, the more people asked him to do them. And then all of sudden he was the sport guy, and all he did was sport ads. But that’s okay because he really loves doing them. So much so, he has opened his own agency called BLOOD UTD, which makes, guess what, sport ads.
Prior to that he ran Nike and EA Sports for Wieden + Kennedy Amsterdam. Where he produced some of the most recognisable sport work in the world.
His work has covered everything from world cups to street football, from the NBA to the NRL, from filming ski bums to rugby freaks, from sprinters to sloggers, hooligans in Grimsby to ice hockey in Russia and netball in Australia. Because of this, he has rarely had a dull day at the office, except that time they asked him to do a shampoo ad.
When he is not making sport ads, David writes about politics and social issues, runs badly, cycles infrequently, watches way too much footie, and not enough cricket.