Dave Harris.

  • COMPANY: Guinevere Capital
  • ROLE: Managing Director
  • SESSION NAME:
    Getting started in esports
  • CO SPEAKERS:

    Nick Vanzetti, Managing Director – Electronic Sports League (ESL) Australia

    Paul Houlihan, Business Director – Double Jump Communications

    Daniel Ringland, Head of E Sports – Riot Games

  • DESCRIPTION:
    If you’re interested in understanding the potential of esports in Australia, or looking to invest in the industry as a potential marketing channel this panel of experts will provide insights into this global phenomenon.
  • OVERVIEW:
    Esports is big business, and is at a tipping point. In five short years, competitive tournaments have graduated from trestle tables in community halls, to being played in world-class stadiums for big prize money and broadcast to tens of millions of cheering fans.
    Major sporting franchises and administrators (such as Man City / the NBA) are buying up assets and creating leagues to capitalise on the growth, and reach into untapped markets. It presents brands with a window of opportunity to build long-term associations and assets at relatively low cost.
    LA will win the 2024 or 2028 Olympic games, and have already committed to having esports included as a demonstration sport to connect millennials to the Olympics. Esports can be an extremely important ingredient to reach engaged audiences, and presents enormous opportunities for non endemic brands.
  • KEY LEARNINGS:
    ·  Understanding the esports landscape
    ·  How your brand can innovate through esports
    ·  How to connect with engaged audiences through content and customer experiences at events