CHARLIE WYLIE.

  • COMPANY: MKTG UK
  • ROLE: Managing Partner - Sports & Entertainment
  • SESSION TITLE:

    Why are you sponsoring sport? Creating business value for your sports sponsorships.

  • DESCRIPTION:

    Sport Sponsorship is a valuable tool when planned, activated and measured effectively, but how do these three phases work in harmony to deliver demonstrative results

  • OVERVIEW:

    Around $1 Billion is spent on sports sponsorship in Australia every year, but the key question is: what does this return to brands and how do we measure it? In a world that is increasingly driven by procurement and business justification what challenges are facing the industry in terms of proving the return on investment, not only in media value but also business value and metrics that actually matter. Charlie will run through how insight, clear strategy and measurement are as, if not more, important than activation and implementation.

  • KEY LEARNINGS:

    1. How to build a sponsorship to deliver business value

    2. Examples of excellent campaigns and returns

    3. What tools are available to measure and validate sponsorship