Ben Eatwell.

  • COMPANY: LinkedIn
  • ROLE: Head of Marketing
  • SESSION NAME:

    Connecting to commercialise sport and growing your personal brand

  • CO SPEAKERS:

    Robert McMurtrie – Sportspeople

    Dr Justin Pierce – Director, MBA Programs – Torrens University

  • OVERVIEW:

    Technology has changed the way we do business. The skill set employers require has evolved as has the way we connect for business. This session will explore how sports teams like the Sacramento Kings (USA) are effectively using LinkedIn to commercialise their business. We will summarise the skill sets employers are demanding in 2017 & beyond and discuss how education can help deliver on these demands.  

  • KEY LEARNINGS:

    1. Defining required skill sets for the future 

    2. Techniques to improve your brand 

    3. How to use LinkedIn effectively