John Hess, Global Senior Brand Manager – NIKE Golf
Session Title
Re-defining the consumer
Session Overview
Have you identified the next generation of sports lover and do you know what they’re looking for? Sport to many consumers is not just about the glory of winning but the experience and the culture. John Hess, Global Brand Director NIKE Golf will provide an insight into NIKE’s research as they redefine the consumer.
Key Learnings
John will provide insights into creating a narrative that supports your value proposition, explain why brands should embrace self-awareness and will question your approach to consumer research.
Which social media platforms should your business focus on and how are companies making money from social media? In this session social media specialist Gavin McGarry, President of Los Angeles based social media agency, Jumpwire Media (Clients: Sony, Starz, BBC, Southern Cross Austereo and more), takes you through what is working in social media and the challenges facing his clients. Jumpwire Media specializes in building and managing social media communities for media and entertainment brands around the world.
Key Learnings
The top ten things your company needs to be doing on social now!
MSM2016 Speaker Andrew Clarke, Agency Director – Octagon, thoughts on the Ministry of Sports Marketing Conference. Click here to secure your seat to this year’s event in Sydney on July 18!
MSM2016 Speaker, Clive Dickens – Chief Digital Officer, Seven West Media thoughts on the Ministry of Sports Marketing Conference. Click here to secure your seat to this year’s event in Sydney on July 18!
