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MSM2016 – INTERNATIONAL KEYNOTE

John Hess, Global Senior Brand Manager – NIKE Golf

Session Title

Re-defining the consumer

Session Overview

Have you identified the next generation of sports lover and do you know what they’re looking for? Sport to many consumers is not just about the glory of winning but the experience and the culture. John Hess, Global Brand Director NIKE Golf will provide an insight into NIKE’s research as they redefine the consumer.

Key Learnings

John will provide insights into creating a narrative that supports your value proposition, explain why brands should embrace self-awareness and will question your approach to consumer research.

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MSM2016 – INTERNATIONAL KEYNOTE

Gavin McGarry, CEO Jumpwire Media 

Session Title

What’s working in social media globally

Session Overview

Which social media platforms should your business focus on and how are companies making money from social media? In this session social media specialist Gavin McGarry, President of Los Angeles based social media agency, Jumpwire Media (Clients: Sony, Starz, BBC, Southern Cross Austereo and more), takes you through what is working in social media and the challenges facing his clients. Jumpwire Media specializes in building and managing social media communities for media and entertainment brands around the world.

Key Learnings

The top ten things your company needs to be doing on social now!