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MSM2016 – INTERNATIONAL KEYNOTE

John Hess, Global Senior Brand Manager – NIKE Golf

Session Title

Re-defining the consumer

Session Overview

Have you identified the next generation of sports lover and do you know what they’re looking for? Sport to many consumers is not just about the glory of winning but the experience and the culture. John Hess, Global Brand Director NIKE Golf will provide an insight into NIKE’s research as they redefine the consumer.

Key Learnings

John will provide insights into creating a narrative that supports your value proposition, explain why brands should embrace self-awareness and will question your approach to consumer research.

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