WINNING THE MULTI-SCREEN RACE

HOW AUSTRALIAN SPORTS MARKETERS CAN ENRICH THE MULTI-SCREEN FAN EXPERIENCE

In this age of information overload, people’s attention spans are topping out at an average of just 8 seconds – that’s one second less than the humble goldfish.

In addition to this, attention isn’t focused in just one place any more.
A 2016 Nielson study showed that 76% of Australians multi-screen (watch TV and use the Internet simultaneously).

With Australian sporting fans rusted on to the live, big-screen experience from their lounge rooms, marketers must deliver a true “companion” mobile experience or risk losing eyeballs.

When the viewer switches over to their phone or tablet, brands need to be there ready to surprise, delight and add value. In this age of distraction, it’s survival of the fittest.

The marketers behind the brands leading this multi-screen race are optimising consistent user experiences through web, apps and social.

Be at The Ministry of Sports Marketing Conference in Sydney on Tuesday July 18, to find out how Supercars have used intelligent UX and a targeted multi-screen strategy to build loyalty & engagement with their fans and optimise the race-day experience. Click here to secure your seat.